Brief: With an assigned city (florence) and animal (frog), design a cohesive brand system for a music festival.
Flo Syndrome is a two-day music festival located in Florence, Italy. In the home of the world's most significant pieces of art, Flo Syndrome provides the community with a music filled weekend from various bands/artists.
Initial Planning
Poster Planning
Icon + Merch Planning
Poster Re-Sketching
Icon + Merch Re-Sketching
Final Deliverables
